Digital transformation is the means by which companies make organizational change, manage reputational risks, and close the gaps between buyer’s expectations and the service and experience they receive. For Fashion companies, this means reimagining how business in a fashion world should play out, rather than merely digitizing the process for a physical world.
Digital transformation is about challenging and changing ingrained perceptions about what a company is, does and says, in order to increase relevance to stakeholders. A key enabler for success is to ensure a consistent hybrid buyer experience that encompasses physical, virtual, and emotional aspects, from communication to the conversion of business and beyond.
It is the convergence of digital and traditional channels, that will lead to an increased demand for cohesive brand experiences. The value of information and analytics will therefore grow. Imagine knowing how to activate buyers at exactly the right time, and have the possibility of nurturing relationships with each buyer individually – in a distinct and personalized manner.
Many fashion brands take a fragmented approach to digital transformation, focusing on digitizing processes or isolated functions. But there is an urgency and momentum building up behind digital transformation, as organizations re-imagine, reshape and retool for an era in which traditional boundaries are broken. The accelerating progression of technology and its fast-paced uptake by buyers deserve a different level of priority for many fashion brands.
The primary drivers for digital transformation are mostly either significant opportunities or existential threats. To re-imagine the service and experience a brand offers, and to increase relevance and revenue, may often feel like something that can be done later stage with a large investment and a long-term return.
The key is to find the right balance between placing bets - provoking fast results with innovative ideas - and building the solid ground for a digital transformation.
To enable Digital Transformation in the Business of Fashion, crossingfashion.io – A Business to Business Digital Fashion Platform is to build an eco-system that has all participants of the Textile & Fashion industry, on a “Digital Fashion Platform”. So if you are part of the Fashion Industry, you will definitely find what or who you are looking for. A whole community that interacts on this platform and creates value for each other.
The only constant in Fashion is change and is to be relevant to current times crossingfashion.io enables the needs of brands, retailers, designers, sales agents, multi-label stores, departments stores and buying offices, garment makers, Fabric Distributors, and Fabric Mills who seek to reach to their respective customers and user base to create opportunities for growth in the most creative and Simplified way.
